10 Ways to Increase Email Signup

If your sign-up form has seen better days, you’re in the right place. We have a great guide that will show you the 10 steps you need to take in order to increase your email sign-ups.

We’re focusing on:

  • Offering an incentive
  • Making your email sign-ups prominent
  • Providing social proof
  • Using pop-ups
  • Making it simple for email subscribers to engage
  • Personalizing the experience
  • Using a double opt-in form
  • Segmenting your audience
  • Testing and optimizing
  • Social media promotion

Offer an incentive

Provide a discount, free trial, or another reward to encourage signups.

The best incentive to offer depends on your target audience and the nature of your business. Here are some popular incentives:

Free trial

Offer a free trial of a product or service to entice signups. It’s an extremely popular incentive that lets your email subscribers fall in love with your service so that they keep using it.


Provide a discount code or coupon to incentivize signups. That way, new subscribers will be more likely to become new clients.

Exclusive content

Offer exclusive content, such as eBooks, webinars, or early access to new products.

Entry into a contest

Run a contest and require email signup to enter.

Personalized recommendations

Offer personalized recommendations based on the subscriber’s interests or preferences. Make sure you’re listening to your audience base and keeping them in mind when making these decisions.

Remember, the key is to choose an incentive that is relevant and valuable to your target audience.

Make it prominent

Place the signup form in a visible location on your website or blog.

The sign-up page should have only one CTA. Don’t overcrowd it with too much content. It should be clear for your website visitors how they can sign up for your newsletter and what they can expect from it.

Provide social proof

Show social proof such as testimonials or the number of subscribers you have.

Social proof is a psychological phenomenon where people tend to conform to the actions of others in an attempt to reflect correct behaviour. Here are some ways to utilize social proof to increase email signups:

  1. Display subscriber count. Show the number of subscribers you have to demonstrate the popularity of your email list.
  2. Use testimonials. Display testimonials from satisfied customers to build trust and credibility.
  3. Show social media followers. Display the number of followers you have on social media platforms to demonstrate your popularity.
  4. Display trust badges. Trust badges, such as SSL certificates or trusted payment gateways, help you build trust and credibility.
  5. Show media mentions. Display logos of media outlets that have featured you to demonstrate authority and credibility.
  6. Highlight influencer endorsements. Highlight endorsements from influencers or thought leaders in your industry to demonstrate the quality of your brand.

Remember, the goal is to use social proof to build trust and credibility with potential subscribers and encourage them to sign up for your email list.

Use pop-ups

Use timed pop-ups or exit-intent pop-ups to prompt visitors to sign up.

Pop-ups are a type of website overlay that can be used to capture email addresses or promote a specific action. Here are some best practices for using pop-ups to increase email signups:

  1. Timing
    Use timed pop-ups to display after a certain amount of time on the page, or exit-intent pop-ups to display when a visitor is about to leave the page.
  2. Content
    Keep the content of the pop-up simple and to the point. Focus on a clear value proposition and a strong call to action.
  3. Design
    Use a clean and professional design that matches the overall look and feel of your website.
  4. Frequency
    Limit the frequency of pop-ups to prevent annoying visitors and negatively affecting the user experience.
  5. A/B testing
    Regularly test different variations of your pop-up to determine which performs best in terms of conversion rate.
  6. Mobile optimization
    Make sure your pop-ups are optimized for mobile devices to provide a consistent experience across all devices.
  7. Exit pop-ups
    Use exit pop-ups to capture email addresses when a visitor is about to leave your site, offering a last chance to sign up.

Remember, the goal is to use pop-ups as a tool to encourage email signups while also providing a positive user experience.

Make it simple

Keep the form short and to the point, asking only for essential information. Don’t overcrowd your sign-up form with questions about the company the people work in.

The more information you ask for, the less likely will people be to sign-up for your newsletter. if you want more subscribers, simplify your sign-up form.

Personalize the experience

Use the visitor’s name and other personal information to create a more personalized experience.

Personalizing the experience can help build a strong connection with your audience and increase email signups. Here are some ways to personalize the experience.

Address the visitor by name in the signup form, email content, and follow-up communications.

Offer different signup forms or incentives based on visitor characteristics, such as location or interests.

Use the subscriber’s name in the subject line of emails to increase open rates.

Use subscriber data to personalize the content of your emails, such as offering recommendations based on previous purchases.

Use dynamic content to display different content based on the subscriber’s interests or behaviour.

Offer customized incentives: Offer customized incentives based on subscriber data, such as a discount code for their favourite product.

Remember, the goal is to provide a personalized experience that makes the subscriber feel valued and appreciated, increasing the likelihood of them staying subscribed to your email list.

Use a double opt-in

A double opt-in is a process in email marketing where a subscriber must confirm their subscription by responding to a confirmation email. Here’s how to use a double opt-in process:

  1. Offer signup
    Provide a signup form on your website or through a landing page where visitors can enter their email addresses to subscribe.
  2. Send confirmation email
    After a visitor submits their email, send a confirmation email that includes a unique link for the subscriber to confirm their subscription.
  3. Confirm subscription
    Once the subscriber clicks the unique link, their subscription is confirmed and they are added to your email list.
  4. Send a welcome email
    After a subscriber confirms their subscription, send a welcome email to thank them for joining your email list.
  5. Start emailing
    Begin sending targeted and personalized emails to the subscriber based on their interests and behaviour.

Double opt-in helps ensure that subscribers have voluntarily subscribed to your email list, reducing the likelihood of spam complaints and improving the quality of your email list.

Additionally, a double opt-in process can also increase the engagement and relevance of your emails, as it helps establish a more engaged and interested subscriber base.

Segment your audience

Segmenting your audience is the process of dividing your email list into smaller groups based on specific characteristics or behaviours. Here’s why it’s important to segment your audience.

Increases relevance

By segmenting your audience, you can send targeted and relevant content to each group, improving engagement and reducing the likelihood of unsubscribes.

Improves deliverability

By sending targeted emails, you increase the chances of your emails landing in the inbox and avoiding spam filters.

Increases ROI

By sending targeted emails, you can increase conversion rates and the overall return on investment from your email marketing efforts.

Helps with personalization

Segmenting your audience can help you personalize the experience for each subscriber, which can increase loyalty and engagement.

Improves testing and optimization

By dividing your audience into smaller groups, you can easily test and optimize different aspects of your email campaigns, such as subject lines and content.

In summary, segmenting your audience is important because it allows you to send more relevant and targeted emails, which leads to improved engagement, deliverability, and ROI from your email marketing efforts.

Test and optimize

Regularly test and optimize different elements of the signup process to improve conversion rates.

Optimizing your email marketing efforts involves making changes to improve the effectiveness and results of your campaigns. Here are some ways to optimize your email marketing:

  1. A/B testing
    Test different variations of your email campaigns, such as subject lines, content, and design, to determine which elements drive the best results.
  2. Segmentation
    Segment your audience based on specific characteristics or behaviours, such as location or purchase history, to send targeted and relevant content.
  3. Personalization
    Use subscriber data to personalize the content and subject line of your emails, improving relevance and engagement.
  4. Mobile optimization
    Optimize your emails for mobile devices to ensure they look great and are easy to interact with on smaller screens.
  5. Engagement metrics
    Track engagement metrics, such as open rates and click-through rates, to measure the success of your campaigns and identify areas for improvement.
  6. Deliverability
    Monitor your email deliverability and take steps to improve it, such as maintaining a clean email list and avoiding spam triggers.
  7. Timing
    Test the optimal send time for your audience to determine the best time to send your emails for maximum engagement and results.

By regularly testing and optimizing your email campaigns, you can continually improve the effectiveness and results of your email marketing efforts.

Promote through social media

Social media promotion is a powerful tool to increase email signups and build your email list. Here are some ways to use social media promotion to drive email signups:

  1. Include email signup forms on your social media profiles and link to them in your posts and bio.
  2. Offer incentives, such as exclusive content or discounts, for subscribing to your email list through social media.
  3. Share a preview of your email content on social media to drive interest and encourage signups.
  4. Run contests and giveaways exclusive to your email subscribers to increase signups.
  5. Share social proof, such as testimonials or case studies, to show the value of subscribing to your email list.
  6. Collaborate with influencers in your industry to reach a wider audience and drive signups.
  7. Use social media ads to reach a targeted audience and drive signups to your email list.

By incorporating social media promotion into your email marketing strategy, you can reach a wider audience and drive more signups to your email list.


Increasing email sign-up can easily be done with our simple guide. Make sure that you’re offering great value in your newsletters and engaging your subscribers with high-quality content.

How to Start a Digital Marketing Agency in 2023

Digital marketing has been on a steady rise, which means that there is a lot of need for new digital marketing agencies. We’ve created a list of things you need to take care of before you start working with clients.

In this article, we’ll share how to:

  • Define your niche and target market
  • Create a business plan and secure funding
  • Build a team or a network of freelancers
  • Develop a strong brand and an engaging website
  • Network and market your services to potential clients

Define your niche and target market

Defining your niche and target market is important because it:

  1. Helps focus your marketing efforts
  2. Enables you to tailor your offerings to meet specific needs
  3. Increases your chances of attracting and retaining customers
  4. Leads to greater profitability and brand recognition
  5. Helps you stand out from competitors by filling a unique gap in the market.

This will require a bit of research. We recommend you use a SWOT analysis. That way, you’ll have a great overview of your place in the market.

Create a business plan and secure funding

In order for your business to be profitable, you need to have a detailed business plan.

Here’s a general outline of creating a business plan:

  1. Conduct market research to validate your business idea and determine the viability of your market
  2. Define your business goals and objectives
  3. Develop a clear description of your products or services
  4. Outline your target market and competition
  5. Create a sales and marketing strategy
  6. Develop a financial plan including projections for income and expenses
  7. Create an executive summary highlighting key points of your plan
  8. Seek advice from experienced entrepreneurs, investors or business advisors
  9. Network and pitch your business plan to potential investors or lenders
  10. Be prepared to negotiate and offer equity or debt financing options.

Build a team or network of freelancers

In order to run a marketing agency, and attract potential clients, you need to build a team. You need marketers, project managers, SEO specialists, developers and more. Some of the roles can be filled up by outsourcing.

Building a team or a network of influencers is important since it:

  1. Increases resources, expertise, and diversity of ideas
  2. Enables delegation of tasks and sharing of the workload
  3. Enhances credibility and reach through partnerships and endorsements
  4. Supports scaling and growth of the business
  5. Provides access to new customers, markets, and opportunities
  6. Helps in decision-making through varying perspectives and input.

But how do you build a team? Here are some tips.

Define job roles and responsibilities

If you don’t have a clear idea of every role, you’ll have a lot of trouble filling it. Make sure you understand how every person will fit into your digital marketing agency, what projects will they be working on, what type of marketing skills they need to have and more.

Create job descriptions and set clear expectations

Your job postings have to be clear. Also, try to keep them short. Start by presenting the benefits of working in your marketing agency, then go into the role and responsibility and at the end, write a bit about your company.

Use various recruitment methods to find the right fit

If posting a job listing on your social media and local job posting places isn’t enough, you should reach out to recruitment sites.

They can help you better shape your offer and find the top freelancers for any project.

Conduct interviews

Once you have a good pool of candidates, it’s time to interview them to find the right ones.

Prepare for your interviews by creating a list of questions. Not only should your candidates be skilful, but also they should be a good cultural fit for your digital marketing agency.

Provide clear communication, training, and support for team members

Once the onboarding starts, you should provide your new hires with as much training and communication as you can. The better you prepare them for the new role and future clients, the better they will perform.

Regularly evaluate and provide feedback on performance

The only way your employees can grow is with your input and feedback. Your own marketing agency should be filled with people you can rely on. Make sure your feedback is productive and doesn’t leave your team feeling unmotivated.

Develop a strong brand and website

In order to set yourself apart from your competitors, you need to build a strong brand identity. Building a strong brand is essential, since it:

  1. Helps establish a unique identity and differentiation from competitors
  2. Increases customer recognition and loyalty
  3. Establishes trust and credibility with customers
  4. Supports customer acquisition through marketing and advertising efforts
  5. Can command a higher price for products or services
  6. Supports business growth and expansion into new markets
  7. Provides a consistent image and messaging across all touchpoints.

Network and market your services to potential clients

Once everything in-house is set, start working on attracting clients. Your digital marketing business should have multiple clients who help you grow your company.

Find new clients in networking events, through social media, from recommendations and more.

Our tip is to look for clients that work in similar industries so that you can do cross-promotion and help them grow together.

Key takeaways

How to start a digital marketing agency in 2023? By following our easy guide, of course.

Use our blog to start your new digital marketing business and win over new clients in no time.